The OG Strain Effect: Coincidence… or Good Promo?

Every now and then, somebody asks me:

“OG, why do you spend so much time promoting these cannabis companies?”

Simple.

Because I love this industry.

I love seeing passionate people build something from nothing. I love finding the hidden gems. I love discovering the growers, dispensaries, and brands that are actually doing it right before everybody else catches on.

And if you’ve followed my work for any length of time, you’ve probably noticed a strange pattern.

The brands I put a spotlight on tend to blow up.

Now before anybody starts throwing tomatoes at me, let me be crystal clear:

I am not claiming I built these businesses.

I didn’t create their products.

I didn’t build their customer base from scratch.

I didn’t develop their genetics.

I didn’t create their business plans.

The people behind these brands did all of that themselves.

What I do is something much simpler.

I find greatness and I point at it.

Then I tell the community where to find it.

That’s it.

But apparently, that’s a pretty powerful thing.

Exhibit A: Electric City Cannabis Company

When I first started talking about Electric City Cannabis Company, they weren’t the biggest name in the 518.

They were newer.

Competition was everywhere.

Every dispensary was fighting for attention.

But I saw something.

They were doing things right.

Their customer service was on point.

Their product selection was solid.

Their passion was obvious.

So I started writing about them.

I started talking about them.

I started putting a spotlight on them.

Again, I didn’t create their success.

They earned every bit of it.

But today?

They’re opening a second location in Gloversville.

That’s not luck.

That’s the result of a quality business executing at a high level.

Did my promotion help?

I think it’d be pretty hard to argue that it didn’t.

I know for a fact people walked through their doors because they saw one of my videos or read one of my articles.

Some of those people became loyal customers.

How many?

Who knows.

But it happened.

And when quality meets visibility, good things tend to happen.

Exhibit B: Higher Beings Powered by Hudson Valley Green

Last year, I attended a cannabis cup in Palenville.

Over fifty vendors.

Over fifty.

You know what that means?

A lot of walking.

A lot of talking.

A lot of smelling jars and trying products.

Basically the Olympics for cannabis enthusiasts.

After searching through vendor after vendor, one company stood out above the rest.

Higher Beings powered by Hudson Valley Green.

The quality was undeniable.

The passion was undeniable.

The products spoke for themselves.

So I spent the next year doing what I do best.

I talked about them.

I promoted them.

I let the community know what I had found.

Did I create their products?

No.

Did I create their business?

Absolutely not.

But I’d be lying if I said the spotlight didn’t help.

When you’ve built a following that trusts your opinion, people listen.

Especially the people who have followed my work for years and have seen me call things correctly time and time again.

When I point people toward a company, they check it out.

They give it a chance.

And when the quality is really there, they come back.

I have no doubt that my articles, videos, and recommendations helped increase their visibility, grow their customer base, and bring new eyes to what they were already doing exceptionally well.

The reality is simple:

When you’re operating in an industry where social media platforms constantly limit cannabis content, every bit of exposure matters.

Every article matters.

Every video matters.

Every recommendation matters.

And every new customer matters.

The Newest Example: Gilly’s Greens

Now let’s talk about a company that’s still writing its success story.

Gilly’s Greens.

If you’ve been paying attention, you’ve already seen me talking about them.

Why?

Because I see the same ingredients I’ve seen before.

Passion.

Consistency.

Quality.

Dedication.

The man behind the operation, John Gilboy, isn’t waiting for success to magically appear.

He’s putting in the work.

He’s building a reputation.

He’s producing quality products.

Those things have absolutely nothing to do with me.

He deserves the credit for every bit of that.

But now I’m putting a spotlight on what he’s doing.

And if history has taught me anything, people are going to pay attention.

Will Gilly’s Greens become one of the next major names people are talking about?

I think so.

Not because of me.

Because they’re doing it right.

But proper promotion combined with quality products is a dangerous combination—in the best possible way.

Coincidence? Maybe.

At this point, there are only two possible explanations.

Either:

I have an incredible ability to identify cannabis businesses that are destined for success before everybody else notices.

Or…

My promotion actually helps accelerate that success.

Honestly, it’s probably both.

The businesses are already putting in the work.

They’re already producing great products.

They’re already building something worth supporting.

I simply help more people discover them faster.

Why This Matters

The cannabis industry is more competitive than ever.

Everybody wants attention.

Everybody wants customers.

Everybody wants to become the next big name.

But here’s the truth.

The best products don’t always win.

The loudest products often do.

Visibility matters.

Brand recognition matters.

Community trust matters.

And that’s where I come in.

For years, I’ve built relationships throughout the cannabis community.

People know that when I recommend something, it’s because I’ve actually put it to the test.

I’m not interested in promoting garbage.

I’m not interested in hyping products that don’t deserve it.

My reputation is worth too much.

When I put a spotlight on a company, it’s because I genuinely believe they’re doing something special.

And the community has learned to trust that.

The Invitation

So if you’re a grower…

A dispensary owner…

A breeder…

A processor…

An event organizer…

Or a cannabis entrepreneur building something incredible…

Let’s talk.

If you’re doing things right, I want to know about it.

If you’re passionate about what you’re creating, I want to see it.

And if you’re looking for someone who’s willing to fight for your brand and help get your name in front of the community, then maybe it’s time we work together.

I invest my time into the people I believe in.

The question is:

Are you building something worth believing in?

Because if you are, OG Strain might just be your next spotlight.

And if history is any indication…

That spotlight tends to shine pretty bright.

• OG Strain
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